A luxury British brand, founded in Hampstead in 1981, specialising in clothing, footwear and accessories.
Role: Copy & Content Creator
Responsibilities:
- Produced clear, original and engaging copy and visuals for a variety of channels.
- Launching global marketing campaigns for Social Media, Paid Media and Client Engagement.
- Supervised local content.
- Delivered digital-first, short and long form copy for all channels (print and online).
- Managed the BBVIP Loyalty Scheme.
Copywriting
Created short and long form copy across all channels e.g. web, social, CRM and all aspects of brand engagement.
Copy
- Developed distinct and company-wide tone of voice guidelines. Managed all areas of content, including social, brand campaigns and copy for all channels.
- Produced the Summer and Autumn 2018 campaign look books.
- Additional capsule collection look books were also created.
- Wrote email, social, blog post and product copy.
- The theme for each campaign was studied carefully to make sure the brand's TOV was clearly communicated through the copy and adapting writing styles for different formats.
- Product descriptions written on a weekly basis across site for new pieces (clothing, accessories and footwear).
- Worked closely with design team to learn about the products to successfully write snappy, engaging copy.
- Weekly landing page and emails were produce
- Monthly newsletters were produced in line with new seasons, copy had be short and informative.
BLOG: SOCIAL CALENDAR
- Owned the yearly social calendar content, consisting of monthly on-brand events which would interest the Hobbs customer.
- Successfully carried out extensive research into events to plan out the entire year to ensure fresh content was posted each month
- Learnt how to write styling copy, providing customers with styling advice and recommending suitable outfit options for various upcoming events
SEASONAL CATELOGUES
Produced copy for seasonal catalogues, highlighting the inspiration and key looks and accessories for the season.
Social Media Management
Creatively produced end-to-end social content to drive audience engagement and increase brand presence within the fashion industry.
Social Channels
- Increased Instagram followers by over +50% within a 12 month period.
- Social strategising was key in the role, ensuring content always evolving and drives excitement.
- Planned and posted on social channels daily to drive high engagement and performance results.
- Monitor audience engagement and answer customer questions, to maintain a high response rate.
- Gain a solid understanding of advertising to ensure the brand social content was above the rest.
- Influencer and competitor research.
- Weekly performance reporting.
- Identified unique characteristics of each platform and new social appetite, which is beneficial when driving company growth.
- Instagram followers increased by 60%. Proving that the channel management and content strategy was successful.
- Directed and stepped in to style product and campaign shoots for socials and site. Maintaining brand aesthetic and thinking ahead for the content plan to shoot suitable content.
PINTEREST- Restored the Pinterest page, freshening up content to bring the channel back to life. All boards were renewed with new content, in turn achieving +5% engagement rate.
