Hobbs London


My role at Hobbs London was Social Media and Copywriter. Here, I created digital content across all brand platforms, social reporting and copywriting for both digital and print.


  • Produced the Summer and Autumn 2018 campaign look books
  • Additional capsule collection look books were also created
  • Wrote email, social, blog post and product copy
  • The theme for each campaign was studied carefully to make sure the brand's TOV was clearly communicated through the copy and adapting writing styles for different formats

Autumn - Look book

British Summertime - Look Book

  • Owned the yearly social calendar content, consisting of monthly on-brand events which would interest the Hobbs customer.
  • Successfully carried out extensive research into events to plan out the entire year to ensure fresh content was posted each month
  • Learnt how to write styling copy, providing customers with styling advice and recommending suitable outfit options for various upcoming events

Social Calendar 1

Social Calendar 2

  • Product descriptions written on a weekly basis across site for new pieces (clothing, accessories and footwear)
  • Worked closely with design team to learn about the products to successfully write snappy, engaging copy


Product Description - Yellow Dress

Product Description - Boots

  • Weekly landing page and emails were produced
  • Monthly newsletters were produced in line with new seasons, copy had be short and informative

Newsletter - 1

Newsletter - 1

Newsletter - 3

Newsletter - 4

Newsletter - 5

Newsletter - 7

Social Media Management
  • Social strategising was key in the role, ensuring content always evolving and drives excitement
  • Planned and posted on social channels daily to drive high engagement and performance results
  • Monitor audience engagement and answer customer questions, to maintain a high response rate
  • Gain a solid understanding of advertising to ensure the brand social content was above the rest
  • Campaign building
  • Influencer and competitor research
  • Weekly performance reporting
  • Identified unique characteristics of each platform and new social appetite, which is beneficial when driving company growth
  • Instagram followers increased by 60%. Proving that the channel management and content strategy was successful
  • Directed and stepped in to style product and campaign shoots for socials and site. Maintaining brand aesthetic and thinking ahead for the content plan to shoot suitable content.

Organic Post - Striped T-shirt

Organic Post - Trench Coats

Organic Post - Knitwear

  • During my time here, I restored the Pinterest page to freshen it up and bring it back to life. Renewing all boards with new content and updating regularly. In turn, the channel achieved +5% engagement rate.

Pinterest Board 2018

Pinterest Board 2018

Autumn/Winter 2018

Spring/Summer 2018

Spring/Summer 2018

Autumn/Winter 2018

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